In all reality a roll of toiletpaper like that would be pretty cheap. There is very little gold on those sheets. It's kinda like the gold in the alcohol drinks. There's literatly like 4$ of gold in each bottle. I would say it's about the same for a roll of toiletpaper.
These toilet paper rolls are decorated with a 24 carat gold customized designs and produced at the Tissue Design workshop of Fritz Loiblin in Germany. Each roll costs 246$ (as of 2014), and in no case I would call them cheap!
I'm utterly curious how the used paper gets disposed of...