The tag line "safer than a Swiss bank" is a way to reach users of fiat banks who have not heard of crypto.
I'm sure when the public asked "So how is it safer than a swiss bank, Stan?"
You, being the straight-as-an-arrow-wouldn't-dream-of-embellishment-my-word-is-my-bond Stan Larimer, replied
"It's not, really. That was just a hook to lure you in but at least the government won't be able to seize your money with BTS. Just like they can't in every other blockchain based crypto..."

Ok, I'll leave you guys to it.