The Dash rebranding is by comparison absolutely brilliant.
You mean brilliantly criminous?? Like secretly buying an unrelated genuine cryptonote project and shutting it down only to steal the name? I ignored darkcoin before, now I just hate it.
What is "criminous" about buying name rights (not stealing)? The foundation legally obtained the name rights, which is the opposite of the definition of a criminal. It was also not done in secret. The community was allowed to debate, it was clear that the previously floated name of Dash was the preferred name by the community, and the foundation did what I think most anyone would agree was the prudent thing and secured said name rights. The alternative was letting the community debate ad nauseum a decision it had clearly already formed a consensus around. Would you rather have a foundation that acted, or one that attempts to make every single community member happy (impossible I might add)? I for one actually appreciate the fact that Evan and the Foundation do what they think is best based on the input of the community in a timely fashion. They are acting like the scrappy start up that we are, and are doing a great job.
The "unrelated cryptonote project" was made an offer and accepted it. No one forced anyone's hands.