LTC confirms much faster.
"Buy my LTC"
you're out of luck, I'm not selling LTC
but if I was a merchant selling a coffee, I would prefer 1 LTC, that gets a first confirmation while the coffee is being brewed, over .0082342 or whatever BTC that just propagated to the network
for larger transactions BTC confirmation time is not a problem at all and for small transactions, a good hardware wallet could just support an altcoin
BTC could remain the main store of value for a decade, while altcoins , used for small day to day payments, could rise and fall, without harm to anyone