Because DARSH holders make more money by capturing more victims, so they use very aggressive cult-like marketing tactics to sucker people in.
Fortunately this kind of Ponzi scheme is illegal in Arizona, and the process have it stopped has already begun.
http://statelaws.findlaw.com/arizona-law/arizona-pyramid-and-ponzi-scheme-laws.htmlIn Arizona, investment fraud can happen in a number of ways. A Pyramid or Ponzi scheme is an illegal way of making money using an endless stream of recruits or investors. Some Pyramid schemes involve a product while others do not.
In Arizona, a business is considered a Pyramid Scheme when participants earn more money from bringing others into the program than from the sale of goods, services or intangible property. Pyramid Schemes are successful because potential recruits are told they can make quick, easy money. In reality, it is almost mathematically impossible to make any money at all.
Code Section
ARS 44-1731, et seq.
Nicknames multi-level marketing ventures
What is Prohibited
Pyramid Scheme: A pyramid sales plan is any scheme, whereby a person pays money or some other financial benefit for the chance or opportunity to receive compensation, regardless of whether he also receives other rights or property.
Ponzi Scheme: A swindle in which a quick return, made up of money from new investors, on an initial investment lures the victim into much bigger risks. Generally prosecuted as a federal crime, but can be prosecuted as state-crime under fraud and other state statutes.
Type of Crime Felony or Misdemeanor-varies on nature of the crime
Who Enforces/Prosecutes the Law? Arizona Attorney General, Consumer Protection Division, (800) 352-843
Punishment Violators are subject to prison or county jail, probation, fines, restitution to victim, community service, injunction/restraining order, revocation of business license, freezing business assets.