But what did the 91% say? It's not clear to me, even after reading the article.
91% had different one word responses to the logo. 3% of the 100% surveyed said the logo represented Bitcoin. 9% of the 100% gave puzzled or confused as their one word answer to the logo.
It wasn't a fill in a blank or text survey, it was simply say the first thing in your head when you see an image survey.