Post
Topic
Board Altcoin Discussion
Re: Bitshares is DEAD
by
StanLarimer
on 26/03/2015, 01:17:44 UTC
Heh, I remember as a kid hearing my mother hum the jingle to this famous ad as she did the laundry:


(Hint:  It's the last four notes in the 1968 classic rock song "Touch me" by the Doors.)
https://www.youtube.com/watch?v=1bKSqKpdEFI

Funny, I don't remember her ever telling my dad that

1.  "The tensile strength of this soap powder far exceeds that of dirt."
2.  "This detergent's oder is far more powerful than the smell of your work socks."
3.  "Did you know that Ajax can do the same thing as Atlas -- without shrugging?"

So, from nearly sixty years of training in front of the old boob tube, I've become an expert a recognizing the purpose of a good advertising slogan.

If you can get people to ask, "Oh really?  In what way exactly is Ajax stronger than dirt?", then you have solved half the marketing battle.

So, if we can get the ordinary, non-crypto-aware consumer to ask a similar question, "Oh really, In what way exactly is BitShares safer than a Swiss Bank?" than we will have done our marketing job.

So, I would appreciate it if you would continue to complain everywhere you can about my favorite marketing slogan.  I'd like to see everyone's mother humming that jingle on the way to collect her yield on her unconfiscatable, unrehypothicatable, un-bail-in-able, uninflatable and unbetrayable savings.


BitShares.  
Safer than a Swiss Bank.  
(Ask me why!)