The price was way undervalued for a long time and still is. In previous pumps we never got this much chatter about SDC.  If you look on poloniex trollbox people are chatting up a storm about SDC.  I never saw that before.  In fact there used to be many days when SDC volume on poloniex was zero, sometimes for several days in a row.  Now volume there is nearing the top 3 coins.  This is really good, people are definitely becoming aware and finally giving Shadow the respect it deserves. I can only imagine what the price would be if Cryptsy wallet was working properly.