I agree. With a small white "C" inside the large "A" of DASH I don't see "CASH" at all. Maybe if the "A" were inside the "C" instead. I think it's fine just being able to play with the "D" at the front.
As always, excuse my terrible lack of artistry, but here's an idea I once mentioned to play with the "c":

Maybe someone could make a gif out of this (with correct font and colors of course) just to see how it looks.