I just read this:
http://www.finance-guy.net/finblog/what-is-bitcoinIt got me thinking that most people I talk to, don't understand enough about tech, or cryptography, to fully appreciate BTC.
How would you explain it to them on a simple level so that they might become believers.
A simple hook might help generate larger scale adoption by the masses.
The number 1 best way to get people into bitcoin is show them. Get them to download a mobile wallet and send them $5 bitcoin or something, this will get 90% of people interested. They have a reason to now be interested.