I just read this:
http://www.finance-guy.net/finblog/what-is-bitcoinIt got me thinking that most people I talk to, don't understand enough about tech, or cryptography, to fully appreciate BTC.
How would you explain it to them on a simple level so that they might become believers.
A simple hook might help generate larger scale adoption by the masses.
Honestly, this is literally one of the hardest questions there is
It requires people to understand the concept of the blockchain which is best explained in Satoshis Whitepaper
Once people get that it all makes sense but it requires reading lol...
The other approach in words is to say, its a new way of storing and transferring data securly and transfering value at low cost.