Really like the originality behind this idea. I think it is a good idea in theory and might work if the site could attract the exact same player population as normal dice sites. However IMHO, the negative house edge will eventually attract a whale with a large enough bankroll that will beat the house. The type of whale that would not normally be interested in -EV bets.
Brings up a good point though that a site with 0% house edge could be profitable (could also possibly use ad revenue or another revenue stream that players would accept due to the 0% edge).
Well a 0% house edge casino will profit surely in the long term, theoretically players dont have an advantage and neither the casino but thats only if every player went to play with static bets, the moment a player decides to use martingale or any other "strategy" they will eventually lose, martingale is better at 0% house edge? Yes its slightly better but still not profitable in the long term, with the requiered max bets the casino will profit in the long term.