http://coinmarketcap.com/currencies/ziftrcoin/#chartsTrading at 8 pennies for a coin whose main selling point was stability and a dollar peg. The disaster is that this coin never reached anywhere near a dollar and has been sliding downhill from its inception.
They could have benefited and gained respect from the community by simply integrating bitcoin but they had to show greed and hubris of launching their own token and anyone that bought in is paying the price.
At least those that listened to our early warnings avoided this mess.