The real question is who will be the first NEM merchant?

Well said. Profiteers/dumpers wanting price to shoot up are whinging about exchanges. real Nemsters want to use it.
You want different places to ensure nems value first.
From first hand experience with node, exchange listing should be priority ATM.
I disagree.
IMHO NODE has other problems and that's why it's value went to shiz. I mean why was such a big chunk of NODE on Bter when it got hacked ? Because everyone wanted to be ready do dump - at least that's my theory.