James Gray... hmm, there's also a James Dorian in this world: http://www.linkedin.com/pub/james-dorian/13/561/a50 Its the bridge to: Dorian Grey!  You must have super powers!!!   


But James, having a completely different name that sounds like a real name is a little bit sketchy -- even worse then a "handle" IMHO.  Time to drop that name here.

I'd recommend you do what other companies do & post your real name, address, and bio (aka resume) on your new company web site. 

PS: Good luck with your new venture!!!