So BitPay didn't feel like forking over another half million for limited advertising value? Makes sense to me.
http://www.wsj.com/articles/bitpay-to-sponsor-st-petersburg-bowl-in-first-major-bitcoin-sports-deal-1403098202The annual postseason college football game played in St. Petersburg, Florida will for the next four years be known as the Bitcoin St. Petersburg Bowl as part of a sponsorship deal signed between bitcoin payment processor BitPay and ESPN Events.
The arrangement marks one of the most high-profile marketing initiatives yet for a bitcoin-related business and comes as the digital currency continues to gradually make inroads into mainstream commerce.
In an announcement Wednesday, BitPay and ESPN Events, a subsidiary of sports network ESPN, said the name change would take effect at this year's Dec. 26 game and would continue each year through the 2016 game.
McD: Welcome to McDonald's, may I take your order please?
Bitcoiner: Yes. I've order 4 Big Macs, but only give me one, throwing the other three in the garbage.
McD: No problem, sir. Would you like fries with that order?
Bitcoiner: Do I come across to you as an idiot?
McD: I'll take that as a no. Please pull up to the next window so that we can you give ONE Big Mac, and show you proof that we tossed out the other three, with six employees on staff confirming the transaction.
Bitcoiner: What's the over/under that McD's'll fuck up this order?