They're raising only $2 mil for the presale now, that would not even or maybe just about cover a first league european team sponsorship.
Sounds to like there are much bigger plans ahead.
Sponsoring talents is a billion dollar business... I can't see a better use of the Nxt platform, with the Asset Exchange as tool to let people invest into talents and get dividend paid once the talent start producing revenue (go check it at nxt.org if you want to lean more).
It is such a great opportunity that would simply make not sense whatsoever for it to be a scam. It generates much more income as a legit business than as a scam

I am glad some people can do due research before judging

Roberto