I followed several cryptocommunities and I see that NEM goes the same route. And the result will be the same if you don't stop for a moment and revise the plan. What unique does NEM have that the others didn't? Emphasize these very points. I'm not talking about cool tech, Nxt clearly showed that 99% of us don't care about tech progress.
99% people i know ask only about bitcoins fiat price. This is not sexy.