I followed several cryptocommunities and I see that NEM goes the same route. And the result will be the same if you don't stop for a moment and revise the plan. What unique does NEM have that the others didn't? Emphasize these very points. I'm not talking about cool tech, Nxt clearly showed that 99% of us don't care about tech progress.
Maybe it's because I'm tired but I actually aggre with you on that (apart from the fact that NEM is taking that route, I don't think it is).
Most cryptos focus on tech, tech and tech. Solid tech is needed but adding every feature in the book just to have it is bullshit. We need to do what's necessary to gain adoption and to make people realize that NEM isn't meant to be just another crypto.