That is an event, one which I think ∆9 sponsors in the name of CannabisCoin. I suspect it will only be one of many rather than the event.

[Rampant speculation:]

I would expect that there will be many, many more dispensaries that will join the Yes We CANN movement as CANNdy supply becomes available for them to distribute. It would make sense for joining dispensaries to hold events to promote the fact.

As crops are grown, cured, tested, packed and distributed then there should be something of a "swarm" of events, then perhaps new crop & new variety celebrations...

I would say a lot more events are on the horizon.

[Speculation off]