They don't do anything else than try the hype keep going to scam out more money from newbies, idiots and naive wannabe rich investors.

Besides that obvious fraudulent nature of the whole NXT operation from the start up to date, the endless vapourwares and pathetic assets on their "exchange", NXT offers nothing that is not possible to achieve with Bitcoin and for that reason the operation makes no sense whatsoever in a market where the lead status of Bitcoin is pretty much established.
Even Bitcoin is having serious problems with acceptance from real world users, after 6 years we have less users than a dating site. As we see, it will be hard work to achieve a wider acceptance even for Bitcoin. I am not sure what makes think NXT users that a shady scam operation can win over users which Bitcoin couldn't.

No wonder this NXT shit is going down quickly.