Rather than just having more freerolls for active play, consider doing something like FTP's Iron Man was. That was excellent at getting action onto the tables on an everyday basis.
Completely agree on this: having a daily reason to play some poker is the best option imho
I'm not familiar with this. Is FTP Iron Man a points system? a rakeback system? what is/was it?
SWC is clearly gonna get a lot of their action back as soon as they are providing a more universal access option (assuming that it doesn't take so long that the hype dies down. IMO, a little wait builds hype, but too much wait and people move on).