http://www.stbmedia.com/coinspeaker/advertise/ shows that the only options to advertise on that site is via banner ads. Their careers section says that candidates need experience in "news writing"

I think they are just made up of a bunch of amateur wannabe journalists who have no idea what they are doing, similar to most of the other people that write news about Bitcoin.

I wouldn't be surprised if WC contacted the author outside of the site to pay her to write the article.