You mine it with ownership of Coins
This is the crux of the issue.
As a miner, and a noob to PayCon, there is zero incentive for me to become involved with the coin if I don't own any already, as it's impossible to mine at this time.
Why should I bother ?
I tried to get in for the lulz, and now I'm just SMH at the myopia of its design (unless that's part of the joke to begin with)