4/20 announcement is fake and was to create buys while bittrex unloads coins. This is why you aren't going to see a big run up like last pump.
If you don't believe me check out this:
https://chainz.cryptoid.info/cann/#!walletsBittrex unloaded 6 million coins, used to have 28 million! If this coin is going to do something why are they unloading?
My opinion: this is for security, so-called cold wallet to which no direct access to the exchange through the hot wallet. The coin is popular now, it will help to avoid unpleasant consequences in the event of a break-in exchange for example (similar to the VRC in the past year because of what Mintpal died). Or is it just a major owner moved their reserves, may well and and it be. I just wasn't free money, when a 1000 sat. I would have bought 2 million now at this price. 6 million is not much in General.