They are doing a lot more than developing a coin...Ziftrcoin is just one part of a much larger plan they've put in motion. Ziftrpay, I would say, is the biggest part of what they're doing. Getting the API and payment processing platform ready to deploy and getting merchants to start using it. The coin is the coin...it works as intended. They don't need to do anything to it, really.
Besides, the coin giveaway isn't to put more coin into the hands of people who are already involved in crypto. It's to get people who have NEVER used crypto to give it a try. So I really hope that nobody on Bitcointalk or any coin forums ends up getting any giveaway coins.
Nicely put, FreeJack. Ziftr has a lot more than just ziftrCOIN going on. ZiftrPAY API is where all the magic is, the coin is just something to make the whole process enticing to both merchants and consumers. Merchants get a dedicated user base who want to spend coins at their store. Consumers get discounts.
You are right, the bulk of the coins are for people who have never tried crypto before, but early adopters deserve some free coins too
