I see no reason why selling products for less than you can purchase them will fail, that is the way it is always done- right?

He senses the Gaw faithful are ready to be sheared yet again.
You know... until we see if he's jacking his prices up or not... I'm going to give him credit for really believing that he can pull that off. I consult and, when the bitcoin market is in the RIGHT mood, I do give a deduction for bitcoin payment. I've managed to get 5 people into routine bitcoin use that way. So, I count it as a win even if I only break even.