Right but you are talking about regular retail, correct? In the Gold/Silver business there is no huge markup to begin with where you can make discounts, and then he is saying he will undercut the Fair Market Value, which is what you can buy the products for to begin with - if you buy in large quantities. There is no such thing as "wholesale" in the Gold/Silver business, it costs what it costs. (yes, giant industrial purchases are slightly less, but that is Millions of dollars in purchases) I have been into Gold & Silver for a very long time (Thanks Hunt Brothers, you helped me buy my first car!) and I can tell you for sure that there simply is no way to do what he is suggesting. It would be easier for him to just send back more XPY than customers pay him and save all the fucking around buying inventory and shipping things. Seriously. This guy has some mental issues, hard to believe he is an actual M.D. . Might have something to do with his drug addiction, of course.