We're not doing it right. Or at least, 99% aren't doing it right. (purse.io may be the only company that understands the idea)

BTC has the ability to lower transaction costs, but instead almost all business that accept it, simply use it as an optional form of payment... Keeping the price the exact same...
dumb.

I cant wait for the day newegg and other merchants realize this and actually give me a discount for paying with BTC instead of credit cards.

$1000 laptop, paid with a credit card (1.9% fee) means the merchant keeps ~$981.
$1000 laptop paid with BTC = between  0%-1% fee; merchant keeps ~>$990.

Where's my .09% to 1.9% discount for paying in BTC???

Once merchants realize correct this imbalance, there will be real adoption, instead of just bitfinex speculative shorts.

TL;DR
Mass adoption will happen once you can actually save money using BTC to pay for things.