The quote below caught my attention considering the topic of conversation.

5 Surprising Facts from CoinDesk's State of Bitcoin Report

... "he suggested, journalists' approach to the cryptocurrency has typically morphed from 'ignore', 'dismiss', 'cover' and 'hedge' to the fifth and final stage: 'write a book'." ...

http://www.coindesk.com/5-facts-coindesks-state-bitcoin-report-q1-2015/