I only learned about it by watching the interview at the Keiser Report. BTW, Salinas' TV Azteca studios were also the host of Keiser Report from Mexico.
It did strike me on how Ricardo Salinas, the closer you look at Latin America Reality, is deemed as much of an Oligarch for the sales of products and services to the working class, just as Warren Buffet (you might want to check that part of Last Keiser Report) is now selling "mobile homes" to poor people.
Go figure.
Salinas, certainly, is not as wealthy as its superb competitor Azcarraga of Televisa media company, or America Movil's Carlos Slim.
I suppose one "Maverick" businessman had to step forward and offer what no-one in Mexico had offered before. I've got the impression that most other companies are too tied for now to the fiat banking system, so that they don't want to do anything with bitcoin.
Oh, yes, Maverick seems to be a good term: Salinas' TV Azteca also sold years ago in retail stores a decoder for the recently introduced TDT system, by MUXing restricted signals into their regular, public broadcast channels. That was deemed as the ultra-low price access for people to a couple of exta TV channels. Azteca was "reprehended" by the Telecommunications Bureau for using a public channel for different purposes than the ones their License allowed. Well, those private coded channels are still broadcasting today.
S.