Just like ethereum, factom will dump their coins and build a huge sell wall and cause a price drop. They should just accept fiat and not bitcoin if they are ending up to dump it anyway for fiat.
I think they have already dumped most of their coins. And I believe that was why the exchange rate crashed from $290 to $215 all of a sudden. Now the prices should be stabilizing around $215-225.
The Math doesn't work, and we didn't sell the coin on the exchanges. The volume of trade on the 4/15 was 56 Million USD. We sold ~400K. I don't think there is any way Factom's sale of tokens did anything to the market.