Something on this that is important. There is task-force of 5 people working on the script  right now, including Ghostplayer who has a lot of experience working on this type of project for advertising spots, etc.

Target Audience and what to expect from this first video

I think it is important that after consulting with a lot of people and trying different things we decided to create a video that is directed at new users, people that are not already into crypto. We want to speak to people beyond the crypto forums first. This means this first video will definitely not be a technical one going into details about Darksend or InstantX, it will be an easy to understand introduction to the non crypto enthusiast about the benefits of Dash.

We will look to publish this video in blogs and sites that target a broader audience more than in the traditional crypto sites. Of course we will also share it on the traditional crypto sites but that is not necessarily the main target as it won't be a technical piece.

After this first video is produced we will most likely start thinking about the next one which can be directed at people that already know about crypto. It is just a matter of priority about which one we do first.