Here's a my newbie Nicehash questions:

1) When to look for the most profitable coin I look at the "currently paying" column on the homepage, right?
    So when it says X11 is the most profitable at 0.2749 and then I see Neoscrypt at 5.3425 or X13 at 0.3391, etc. Why aren't they highlighted as most profitable?

2) What's the advantage of renting power? I guess I can mine whatever coin I want with the rented power? Is there any profit to be made that way by renting hashing power and mining with it?

3) By renting on Nicehash, Is this another way of doing "cloud mining"? But I guess you can see what you rent instead of cloud mining where you just get daily payouts and nothing more.

Thanks!