There's a big difference, here. MOST coins are developed on a whim, because someone wanted their own coin to work on, or they thought some new tech change would be better, or whatever...but they ALL have to just sit and hope that someday, enough people will join in and start buying it that merchants will decide to let them use it to buy things. It's a RIDICULOUSLY hard hill to climb now, because the marketplace is over-saturated with new crypto-currencies and only a couple have gained any serious traction. The rest are scrambling for table scraps.

Ziftrcoin was developed as a part of a larger vision by a company that has the resources to execute on that vision...and give users a way to spend their coin. No other coin has these advantages. Its goals to start are not huge, they want to market Ziftrcoin as a "value add" to using Ziftrpay, giving the coin away as a "coupon" for people to use. This is a fantastic way to bootstrap a fledgling economy for the currency...giving it away, and giving it value at the same time.