It is way overpriced though. Raspberry Pi is 35 dollars. You can get an entire thermal kit for 62 dollars -
https://www.adafruit.com/products/600So throw in SD card, and power cable for raspberry pi, a case. You can make the same thing for around 110-120 dollars? less then half and just as good as product.
This is a company!! They will earn some money. So a cost price from $100,- leads to a sell price of $229 is not bad, i think.