So you're expecting each LUX to be worth $4.60 / BTC0.02?
As a marketing promotion, we won't mind whether the market price reaches our target, we will in any case set the specified price in our shop, limited of course to a specific amount each week.
We will keep on doing this promotions as part of our marketing strategy. Our marketing department has calculated and compared the cost of this type of promotion, and the results are astonishing.