I have one word for you
marketing.
I 100% agree with this. The NXT community has insane features and great worth and development but absolutely zero marketing in what they do. However in my opinion this will better as all coins come and go I think NXT is doing good even though the coin may be undervalued a lot I still see it becoming stronger month after month !
People will start to implement it more as they notice how many good features there actually are made around the platform !
I'm personally a fan of it together with bitcoin !

. Only 2 things I invest in in the crypto world so far. Very conservative.