Well the stories about Bitcoin being used on the Silk Road marketplace and other illegal activities makes for a great story to report on. It just isnt' the same as doing a report on Alpaca Socks or something. This is something that sticks with the people, unfortunately. I guess we need to give it more time and wait for this to blow over. It's like the wild west, still...
Shock stories = more views. Therefore people are going to here mostly the scandals or big doings with bitcoin, and not much about how it works.