For the 100th time, can we please stop this nonsense?  In 10 years, your money is doubled JUST from the current dividend payments. This is very different than "paying off" in 10 years. You're not breaking even in 10 years, you're actually doubling your money, assuming the site doesn't grow by a single user.

If you think it's priced too high that's fine, but please at least do your math properly if you're going to post.