I guess here's my disconnect. I can buy BTC with USD at coinbase. I have a verified checking account that I move USD into when I need BTC. I go to coinbase and press a couple of buttons and I can ask for $38 worth of BTC and mash the button and it says OK. [ Insert 30-60 minute wait for confirmations ]You now have $38 worth of BTC. That's it. When you tell me I can exchange USD for BAY, I expect to be hooked up with a buy/sell button to exchange $38 for BAY. Press the button, it says OK and the BAY are in my wallet. If the exchange of $$ > BAY is more difficult than $$ > BTC, then what am I gaining by using BAY? I'll stick with BTC because it's easier.

I think of it like this. I can teach my 10 year grandkid to buy BTC in my coinbase account in less than an hour. You have said that I will be able to exchange USD for BAY in the client. When will there be a secure, reliable exchange mechanism I can teach to my grandkid in under an hour? Otherwise, what's the point here?