High? Yeah... ok. Tell me where you can find a brand-new 5970 for less than $650-$700. They are better miners, and they are becoming very scarce now. There are many sites, such as Amazon, that are actually charging $800+ due to their limited availability. But sure, let me go ahead and spend like $175 more to buy a 6990 from Newegg (the total price will be around $800 after taxes!).

Or maybe you didn't notice that this card is brand-new? Maybe a used card could be had for less or something, but I'm not gonna mess around with crap like that.