Well it's reported that there's some whales doing what whales do. "There were about 650 purchases. The top 20 purchases accounted for about 50% of all Necoins sold. So we can assume that 20 our fewer individuals bought half the coins. Average transaction size was about 4.2 BTC skewed massively by some large purchases."
More money than brains or more brains equals more money?
The big purchases are to prepare the PnD.
1. Own a lot low.
2. When it hits exchange, use a few BTC to create upward momentum to get the cretins excited.
3. Dump your huge low-cost stash into idiots at higher and higher prices on the way up and the way down.
4. Go home with a lot more BTC
It ain't fucking rocket science and pre-sales make the buy-in oh-so-convenient!