If you earn that much money every week, why are you selling it?

It's at $70 so far. It could be $150 by Sunday..or negative $300 and then the next week or two will have to have the players lose enough to get back into the positive. It's not a guaranteed every week.
As far as why I'm selling? I'd rather get a decent lump sum and put it towards SEO for a site that I want to grow.