from SFARDS website:
The SFARDS team has many years of experience with ASIC technology.
Our microchip team has extensive experience with Intel microelectronics, with our senior management coming from Gridseed and Vimicro electronics core research to create the most complete team we possibly could.
Members of the SFARDS team were responsible for designing and mass-producing the worlds first bitcoin mining chip.
Is just me thinking it is about FriedCat?