As long they still hold the coin, they still have hope that some day they might break even.
To be honest I think they can as long as people behind given cryptocurrency work on it's adoption. Otherwise the coin itself starts getting boring and therefore people are starting to dump it.
I can't understand why so many people are asking for features. It's like comparing US and Australian dollar bills.. first one is uglier imho, but it is more valuable.
I mean come on.. try go to some store and try to buy something. When the salesman ask you: "Why your coin is worth $2 and not $1?", you can then answer: "Because it has masternodes."... duh... like I care.
When people understand what is the
MAIN purpose of cryptocurrencies, then they will not lose that much and long term concept can be changed.