I always wonder what these groups would do, if the roles was swapped. Would they pay the group who is doing it to them?

What is stopping the group from doing a 2cnd or 3rd attack, after the first ransom was paid? They are really in a bad situation there... 

There is always a reason why these things are being done... Companies in competition with these companies hiring hackers to attack or a political statement? ...or simply MONEY?

Whatever the reason... it's bad for us as a Bitcoin community.