yes I think it is but i think that is "natural' in the sense that as time goes on for various reasons things get name changes - people used to say they were about to go on the internet. now they would say I am about to go on facebook or google or whatever. A use is often a good descripton for something.

i think it can only be positive for bitcoin especially since it has had a chequered past in some eyes.

also people do not care about what TV remote they use they just want access to the TV image. So they will not care if bitcoin is doing the work of the remote in things using the blockchain.

agree with others that bitcoin is what will be used - it works well doing what it does so there is no need for people to start up their own coins/tokens. that being said some people will - in part to scam others or because they think they are a "big' enough corporation they could sustain their own token