So is it a partnership with bitcoinist ? I noticed the footer:
Bitcoinist Ltd.
1 Hova Villas Brighton & Hove
BN3 3DH United Kingdom
hello[a]btc.com
Well the dead give away is © 2015 All rights reserved by Bitcoinist Ltd.
So I would guess that since he can't afford to pay for the domain anymore he is letting them use it if they agree to keep paying the monthly bill on it.
Then once it is paid off he will try saying the illegally stole it from him and he wants it back.