Now that is quite something. I do my best to avoid the sun as much as possible. It's been a lifelong aversion. Anyone who seeks it out kinda deserves what they get. It's pretty clear what'll happen to them.
Sunscreens actually do a pretty good job of "deflecting" the sun's rays. Those that use titanium dioxide aren't soaked into the skin(It covers it), destroying any argument skeptics have of "dangerous chemicals being absorbed".
I'd say using a good sunscreen(fps 30+) is all you need to enjoy time in the sun without worrying about having major damage done to your skin.
P.S. A common analogy used is comparing the human skin to a grape. Now human skin is vastly more protected than that of a grape, but leave a grape out in the sun for a while and it turns into a dried, wrinkly raisin. Over time, due to excessive exposure to the sun, human skin will eventually begin to dry up and form wrinkles just like that grape did as it turned into a raisin.